Our Story
Why we wander, light
At Wanderlight, we believe that travel has the power to change individuals, communities, and ultimately the world. It’s why we founded our company back in 2018, determined to make travel better.
Wanderlight’s mission is to help travelers pack less and experience more so that their journeys can be transformative in their lives and in the destinations they visit. We do this by building a community of like-minded explorers, inspiring them to travel with less, and empowering them with the durable, versatile, compact, and eco-conscious travel goods to do so.
From weekend camping trips to backpacking across Europe, Wanderlight helps adventurers see and appreciate the world – without the extra baggage.
How we got started
It all started with a wanderer. Traveling to over 60 countries, our founder Alex soon recognized the benefits of packing less. Ditching her heavy suitcase not only saved her time, money, and energy, but allowed her to get off-the-beaten path to explore and appreciate more. She swore by this new way of travel and became devoted to helping other adventurers find similar benefits in packing light.
With a goal of inspiring others to travel lighter, she found the selection of travel gear to be...well, less than inspiring. That’s when the idea for Wanderlight was born. With towels taking up such a significant amount of packing space, she took to the drawing board in creating her first product and never looked back.
A turning point
After the first shipment of towels arrived in Toronto, Alex was adamant on inspecting each and every one. As she unpacked all the towels, piles of waste consumed her apartment. It was through that experience that the environmental impact of running a product-based business really sunk in.
It was immediately clear that she couldn’t ethically grow the business unless some major changes were made. Wanderlight’s focus shifted from not just helping people travel light, but to helping them travel in a way that was better for both them and the planet.
Wanderlight has worked tirelessly ever since to make sure that the way we run our business is aligned with our values. This has led us to redesign our products & packaging, improve our business processes, and lend our support to sustainable travel initiatives. Learn more.
Our journey has only just begun
With the travel industry having undergone a reset, there has never been a better time to rethink the way we travel. Emerging out of these turbulent times into a post-pandemic world, we are more excited than ever to help people redefine what travel means for them, the communities they visit, and the planet.
Wanderlight has so many exciting things in the works to help adventurers traveler lighter and more sustainably. We’ve only just begun, but look forward to continuing this journey with your support.